I was trying several different products for a couple weeks, and getting nothing. I'd wait for 100 clicks and then either drop it or see if there was something I could tweak to try to better reach buyers. Then, with a new product, I got a sale within the first couple dozen clicks. Then, another with the next couple dozen. So, I thought I was finally onto something that worked and put a little more emphasis on that one. Then, I got a sale on another product. And, I was really feeling hopeful. Then, a sale on another product.

I thought I was making some headway, weeding out the ineffective products and reaping some good ones. And it seemed just a matter of time before I'd actually start making money at it, considering I was weeding out the chaff.

But, as the number of clicks grew, the sales did not. I've spent four times what I made. :-(

Yes, it's not too unlike gambling. But, two things stick out to me. First, doing the same thing and expecting different results is a sign of insanity. And that is a perplexion, since I know I made 1 or 2 sales from a certain ad, so why not more? And, if I keep changing the ad, am I just deluding myself that I'm trying something different, when really I should be trying a different product?

The second thing is, I don't want to give up too soon, you know? If I can get a 5% CTR, I ought to be able to figure a way to get at least a 1 or 2% conversion rate, no?

On the other hand, maybe I would do better at a casino. At least there, I'll get a free meal even if I lose all my money. ;-)