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Tue, 15 May 2007
behind the scenes of AM

I have found top 1% performance in affiliate marketing requires complex marketing strategies. It's not as simple as, "if I market X company with Y offer then I win." Look deeper into the problem. Develop your own competitive strategies. You will not find the ultimate advice from affiliate managers. They usually don't know how their best publishers operate and they will not investigate in-depth. It's much easier to scale a program by adding new affiliates, preferably by poaching big ones, rather than helping someone doing affiliate marketing as a part-time job. If I'm going to hold someone's hand, if an affiliate manager, I would rather it be a small company which is more capable of delivering volume than an individual affiliate. Lastly, the top 10-20% of a merchant's affiliates account for 80-90% of their revenue. It's a myth 1% of the publishers are all that matters and secrets of success are not shared. All the 'secrets' are on the forums.
Posted 11:26

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