behind the scenes of AM
I have found top 1% performance in affiliate
marketing requires complex marketing strategies.
It's not as simple as, "if I market X company
with Y offer then I win." Look deeper into the
problem. Develop your own competitive strategies.
You will not find the ultimate advice from
affiliate managers. They usually don't know how
their best publishers operate and they will not
investigate in-depth.
It's much easier to scale a program by adding new
affiliates, preferably by poaching big ones,
rather than helping someone doing affiliate
marketing as a part-time job. If I'm going to
hold someone's hand, if an affiliate manager, I
would rather it be a small company which is more
capable of delivering volume than an individual
affiliate.
Lastly, the top 10-20% of a merchant's affiliates
account for 80-90% of their revenue. It's a myth
1% of the publishers are all that matters and
secrets of success are not shared. All
the 'secrets' are on the forums.
Posted 11:26
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